The Organic Center performs a crucial role in combatting the myths routinely espoused and actively promoted by today’s global agrochemical companies. The Organic Center undertakes and commissions scholarly research across all aspects of both organic and conventional agriculture. As such, they are particularly well positioned to provide relevant insights into the benefits of leading an organic lifestyle. The following video provides a synopsis of the work performed by The Organic Center as well as offering some robust data supporting organic food consumption. It also introduces the Center’s Mission Organic 2010, which aims to increase organic food consumption in the US from its current level of 3% to 10% by 2010. This is a really worthwhile mission and we strongly encourage you to get behind the Organic Center by registering your details with them today.