Tags

Over recent years there has been a steady increase in the availability of specialty drinks containing organically certified ingredients. For the sake of descriptive accuracy, specialty drinks can be categorised according to their distinctive properties and their targeted market. The first group are the manufactured drinks associated with therapeutic health benefits. The primary consumers of therapeutic drinks are health conscious individuals between thirty and fifty five years of age. When interviewed, the majority of consumers claim to select these products based on a combination of current scientific evidence, the recommendation of health professionals, and advertising claims. The most popular products are those containing antioxidant compounds...