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As regular consumers of agricultural produce, we need to assume a reasonable portion of responsibility for the health and well-being of domesticated stock animals. By discriminating in favour of ethical producers, consumers exert a strong influence on the overall quality of animal husbandry and stock management. In the past it has often been difficult to assess such qualitative differences between primary producers. This appears to have changed since the well-publicised food and hygiene scares of the eighties. Farmers and livestock producers have become more adept at public relations and those who employ ethical practices are in a better position to promote this knowledge amongst consumers. On account of their smaller operating scale and low...