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Nation’s first organic apprenticeship program launched in California

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March 24th, 2011

California’s Division of Apprenticeship Standards (DAS) has partnered with College of Marin and Fresh Run Farm to offer students the nation’s first-of-its-kind apprenticeship program for organic farming. Participating students will learn progressive, responsible farming practices including landscape ecology, composting and fertility management. In addition, students will learn the business side of farming with coursework in marketing and certifications.

The Organic Farming and Gardening Apprenticeship Program is the latest of 611 active apprenticeship programs recognized in California by DAS, a division of the Department of Industrial Relations (DIR). DIR’s Director, John C. Duncan, gave official approval of the program today during a signing ceremony at College of Marin’s Indian Valley Organic Farm and Garden.

“The Organic Farming and Gardening Apprenticeship Program will be a model program in sustainable food production,” said DIR Director Duncan. “We realize there are particular challenges organic farmers face, and the organic apprenticeship program will benefit this niche industry and support the continued growth of organic farming by providing valuable training to future farmers about sustainable, local food systems.”

The apprenticeship program includes 1,800 hours of hands-on paid training at Fresh Run Farm in Bolinas and 11 courses of related instruction provided by College of Marin. Students will be able to complete the program in two years or less.

“The College of Marin’s Indian Valley Organic Farm and Garden represents the values of Marin County—the 3 E’s of sustainability—the environment, the economy and social equity,” said College of Marin Superintendent and President Dr. David Wain Coon. “The farm promotes a healthy environment, strong local economy, and helps achieve social equity through education. This partnership is truly something to celebrate!”

The organic farming industry is the fastest growing sector in agriculture. Marin County alone boasts of 23 registered organic producers that farm 810 acres of land. Nearly all row crops grown in Marin today are certified organic.

“Many of us make the claim that our most important crops are new organic farmers and this program is a really great way to stand behind that claim,” said Fresh Run Farm Owner and Operator Peter Martinelli. “There are so many younger people today looking for these opportunities and it is important that we provide them with a clear, legitimate path to entering the industry.”

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Rudi’s Gluten-Free Bakery expands organic product lines

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March 22nd, 2011

Rudi’s Gluten-Free Bakery has expanded its line of nationally available, all-natural gluten-free products to now include hamburger buns, hot dog rolls and pizza crusts.

According to a release, Rudi’s executives made the announcement at the Natural Products Expo West trade show in Anaheim, Calif. Rudi’s Gluten-Free Bakery, launched by Rudi’s Organic Bakery in 2010.

“Consumers had told us for years that they were highly dissatisfied with gluten-free bread and bakery products,” said Doug Radi, vice president of marketing for Rudi’s Organic Bakery. “Our gluten-free breads addressed this problem by delivering a taste and look just like real bread. We’re excited to add our new hamburger buns, hot dog rolls and pizza crusts to our gluten-free line, creating more healthy and wholesome options the whole family can enjoy.”

Rudi’s Organic Bakery also announced the addition of three new products to its organic line, Organic Harvest Seeded Bread, Organic Harvest Seeded Muffins and Organic Potato Slider Buns.

New products from Rudi’s Gluten-Free and Organic Bakery will hit shelves nationally starting this May at natural foods stores and supermarkets, and for direct purchase at rudisbakery.com.
Rudi’s Organic Bakery is a nationally available brand offering a full line of certified organic bread and baked goods.

Rudi’s Organic is part of Charter Baking Company, a portfolio company of Charterhouse Group.

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California dominating the nation in organic production

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March 8th, 2011

California dominates the nation in organic production of agricultural commodities, according to a nationwide survey of organic producers that was analyzed by a UC Davis agricultural economist.

The survey found that California leads the United States in the number of organic farms, the amount of land in organic production and in organic sales. It also showed that the state is home to 19 percent of the nation’s organic farms and accounts for 36 percent of the country’s organic sales.

The survey analysis was conducted by Karen Klonsky, a UC Cooperative Extension economist in UC Davis’ Department of Agricultural and Resource Economics.

Klonsky noted that, in terms of organic production, the state is most prominent in fruits, vegetables, nuts and berries, with lettuce and grapes being the highest-revenue organic crops. In fact, California leads the nation in all major crop categories except field crops. (Field crops include corn, wheat, cotton, soybeans and rice.)

The survey also revealed that California produces more than 90 percent of all U.S. organic sales for 14 different commodities, including 99 percent of the nation’s organic walnuts, lemons, figs and artichokes and 100 percent of its organic almonds and dates.

California is also the top producer of organic livestock and livestock products, with broiler chickens and milk from cows the most important livestock commodities.

Klonsky’s analysis examined data from the 2008 Organic Production Survey, the first nationwide survey of organic agriculture in the United States. It was administered by the National Agricultural Statistics Service as a follow-up to the 2007 Census of Agriculture.

“About one-third of the farms classified themselves as mixed operations with both organic and conventional production,” said Klonsky. “This implies that the organic market is an important opportunity for diversification for many conventional farms.”

She noted that the vast majority of survey respondents said they planned to maintain or expand their organic production, indicating that this subsector of agricultural remained financially healthy despite the nation’s economic downturn. There was no indication, however, that many producers who had both organic and conventional operations had plans to become entirely organic.

“This is an indication that organic continues to be a niche market, albeit a profitable one,” Klonsky said.

Her analysis can be downloaded from ARE Update, Vol. 14 No. 2 at: http://agecon.ucdavis.edu/extension/update/.

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Canadian Moratorium on Genetically Modified Alfalfa Proposed

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March 8th, 2011

Liberal members of the House of Commons Agriculture Committee recently tabled a motion calling for a moratorium on the approval of genetically modified (GM) alfalfa in Canada.

“I’m pleased to see Members of Parliament have listened and are prepared to take action to protect farmers” said Arnold Taylor, a Saskatchewan organic grain farmer who spoke before the Committee on February 17th on behalf of the Canadian Organic Growers. “I hope that the Committee will vote for this moratorium and make it a reality so we don’t end up with the same kind of contamination in alfalfa that hit organic canola farmers and damaged Canadian flax export markets.”

Maggie Mumm, an organic alfalfa seed producer and co-owner of Mumm’s Sprouting Seeds said, “Farmers don’t want or need Monsanto’s herbicide tolerant alfalfa. Conventional and organic alfalfa growers agree that GM alfalfa would be a disaster for our markets.”

The motion before the Agriculture Committee asks the government to place a moratorium on approving the herbicide tolerant Roundup Ready alfalfa until the Government completes public research: “(a) into Canada’s ability to ensure the genetic integrity, production and preservation of a diversity of genetically modified organisms (GMOs), non-GMO and organic alfalfa production; (b) the ability of Canada’s handling and transportation system to ensure segregation of forage seeds and detection of genetic co-mingling in alfalfa seeds and hay; (c) the development of industry-led, third party audit and verification systems;”

The Agriculture Committee should vote on the motion Thursday March 10th and if passed, it will be referred to the House of Commons for a vote.

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Coca-Cola acquires Honest Tea

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March 7th, 2011

Honest Tea and The Coca-Cola Company announced that The Coca-Cola Company has exercised its option to acquire the remaining portion of Honest Tea.

In a release dated March 1, the Company said the move completes a transaction which began three years ago when Coca-Cola, led by the Venturing and Emerging Brands unit of Coca-Cola North America, purchased a minority stake in the company. Financial terms of the transaction were not disclosed.

Honest Tea, an organic bottled tea company, will continue to be based out of Bethesda, Md. In order to retain its entrepreneurial culture, it will operate as a stand-alone business under current TeaEO Seth Goldman, his management team, and current Honest Tea employees. Goldman and VEB have developed an operating model that allows Honest Tea autonomy to continue to run its day-to-day operations while accessing the scale benefits of the Coca-Cola system in various areas, including manufacturing and distribution. As part of the VEB team, Honest Tea will also begin to sell current VEB brands to the natural channel.

Under an arrangement with The Coca-Cola Company, Goldman has chosen to reinvest most of his proceeds from the sale back into Honest Tea. Goldman’s co-founder, Barry Nalebuff and Gary Hirshberg, CE-YO of Stonyfield Farm, will continue to provide informal guidance to Honest Tea as part of the Advisory Council.

“We started Honest Tea 13 years ago with an ambitious mission to create a delicious, healthy beverage alternative produced with the health of our planet and our consumers in mind,” said Seth Goldman, co-founder, President and TeaEO of Honest Tea. “Over the past three years, it has been exciting to see the reach and impact of our mission expand as a result of our partnership with The Coca-Cola Company.”

Since receiving an investment from Coca-Cola, Honest Tea has made progress in a variety of areas, including the expansion of Honest Tea distribution from approximately 15,000 outlets in 2008 to more than 75,000 today, the introduction of an Honest Tea plastic bottle that uses 22 percent less material, and doubling the number of offerings as well as the sales of organic, zero-calorie drinks. Additionally, Honest Tea has committed to transitioning its entire tea line of Honest Teas to Fair Trade Certified by the end of March 2011.

“When we made the investment in Honest Tea, we did so because we saw that it had great potential to be a significant brand of the future. Three years after, the brand truly reflects where consumer demand is today and we are excited about being on the verge of still more growth,” said Deryck van Rensburg, President and General Manager, Venturing and Emerging Brands, Coca-Cola North America. “Beyond growth, having the unique vantage point of a minority investee and watching Honest Tea has helped our company in many other ways, from encouraging Coca-Cola to obtain organic certification at three of our facilities, to establishing a state of the art tea brewing and filtration system at a bottling plant. Additionally, it enabled us to participate with Honest in a number of sustainability initiatives on recycling. All of these efforts reflect why VEB has chosen to invest in entrepreneurs like the team at Honest – they provide a source of innovative ideas and energy that enhance our own efforts.”

“This is our chance to bring organic beverages to the mainstream,” said Goldman. “Consumers will discover that they can have it all – great taste, fewer calories, and organic. Honest.”

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Organic industry set to exceed $100 billion by 2015

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March 4th, 2011

A new report analyzing the global organic food, beverages, and supplements markets expects the organic industry to grow from $57.2 billion in 2010 to $104.5 billion in 2015 at an estimated compound annual growth rate (CAGR) of 12.8%.

Some of the key findings from the Markets&Markets report:

North America is expected to witness a CAGR of 11.9% from 2010 to 2015. The rest of the World (ROW) segment (which includes Latin America, Australasia, and others) is expected to witness the highest CAGR of 16.2%.

In 2010, Europe had the largest share in the global organic food and beverages market with revenue of $27.8 billion. Germany is the biggest consumer in Europe with a share of 32% of organic food and beverages in the region.

The Asian organic food market is expected to grow at an estimated CAGR of 20.6% from 2010 to 2015. Japan leads the Asian countries in terms of organic food consumption with nearly 54% of the share in 2010.

Fresh produce (fruits and vegetables) are the highest selling organic food categories with 37% of the organic foods segment in terms of revenue while organic supplements are the fastest growing segments in the organic industry with an estimated CAGR of 22.3% from 2010 to 2015; with Europe expected to continue its dominance in the segment for the same period.

The report found that demand for organic food and beverages was increasing in conventional food supply stores due to development of private labels and increasing interest of large retailers such as Wal-Mart, Tesco, and Safeway in selling organic products.

The organic food and beverages market is also expected to benefit from subsidies, financial aids, and R&D programs conducted by different government and non-government organizations such as FiBL (Switzerland), APEDA (India), and USDA (U.S.) to support conventional farmers in switching to organic farming.

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Organic Certifiers no longer accredited to the USDA’s National Organic Program

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March 3rd, 2011

The United States Department of Agriculture has announced that two former organic certifiers, Certified Organic, Inc. (COI) and Guaranteed Organic Certification Agency (GOCA), are no longer accredited to the National Organic Program (NOP).

As a result, the companies do not have authority to certify operations as meeting the USDA organic standards. “Having a strong accreditation program is critical, since the NOP relies on accredited certifying agents to ensure that operations comply with the regulations,” said Miles McEvoy, deputy administrator of the NOP.

Under the authority of the federal organic regulations (7 CFR Part 205), the NOP can propose to revoke or suspend certification authority of an accredited agent if it fails to properly adhere to the governing law and regulations. The administrator of USDA’s Agricultural Marketing Service (AMS) denied an appeal by COI, based out of Keosauqua, Iowa, to reconsider a proposed revocation stating COI’s “systemic inability to comply with the full terms and conditions” of the Organic Foods Production Act of 1990 and the organic regulations.

An audit by AMS, which is required every five years to renew accreditation, found that COI failed to address multiple noncompliance items, some of them longstanding. These included failure to communicate with hired inspectors about proper procedures or ensure they were adequately trained, to adhere to internal procedures according to their operational manual, to keep confidentiality agreements on file for all employees with knowledge about certification applicants or operations, to indicate on certificates the effective dates for organic certification, to ensure adequate training for employees about the regulations, to provide clients with cost estimates including inspection fees, to clearly identify the company’s responsibility to pay for any required pre- or postharvest testing, and to verify organic system plans against the actual practices of their certified operations.

Similarly, the AMS administrator denied an appeal by GOCA, based out of Temecula, Calif., following a reaccreditation audit that revealed noncompliance items that remained unresolved through proposed corrective actions. The administrator stated that their persistent noncompliance indicated an inability to fully comply with the requirements for NOP accreditation.

The decision pointed to GOCA’s lack of thorough review of input materials used by their certified operations; communication issues with certification applicants; problems with timing of annual audits; failure to adequately train employees; problems with performance evaluations; incomplete review of certification applications, including failure to require clients to use defined boundaries and border zones as required by the organic standards; and problems with documentation.

As both companies have surrendered their accreditation following the administrator’s decision, they are no longer authorized to certify operations as organic. Operations formerly certified under COI or GOCA are being certified by other accredited certifying agents or have surrendered their certifications.

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Organic Trade Association and California Certified Organic Farmers form Alliance

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March 3rd, 2011

The Organic Trade Association (OTA) and California Certified Organic Farmers Inc. (CCOF) has formed a strategic alliance to strengthen the organic industry’s national public policy effectiveness to benefit the entire organic sector.

“This important collaboration enhances the resources and capacity needed to grow and protect U.S. organic agriculture in the current fast-changing political environment,” said Christine Bushway, OTA’s Executive Director and CEO, and Will Daniels, Chair of CCOF’s Board of Directors. “As the two leading organic agriculture and trade associations in the United States, we will work together, while remaining independent organizations to leverage the collective reach of our diverse memberships.”

OTA will collaborate with CCOF Inc. to increase the representation of organic producers in federal legislative advocacy. As part of the agreement, OTA recognizes CCOF Inc. as a member of OTA’s new Producers Advisory Council. OTA’s Producers Advisory Council provides OTA with input from organic farmers, ranchers, and growers on matters pertinent to the advancement of organic agriculture. OTA, with a permanent Washington office, advocates for the organic industry on the national level. OTA has pledged to support CCOF on its policy positions and political advocacy to protect and encourage organic food and agriculture in the state of California.

With more than 470,000 acres in certified organic production, California is the nation’s leading state for organic agriculture. “Now, OTA will bring the voice of over 6,500 organic businesses, more than 2,500 from California alone, to official Washington. Together we will advance organic”, added Bushway.

Domestic National Organic Program standards, areas covered under CCOF Certification Services LLC accreditation, are excluded from the agreement.

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The Organic Center launches major science initiatives for 2011 and welcomes new Board Members

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March 1st, 2011

The Organic Center, the leading research institute focused on the science of organic food and farming, today announced plans for three major science initiatives for 2011. Each is designed to provide consumers with credible, evidence-based education on the benefits of organic to human health and the environment.

The first Organic Center initiative for 2011 is an updated analysis of foods posing relatively high and typically low risks from pesticides in specific foods, highlighting the often major differences in residues and risk in domestically grown food versus imported food. The Organic Center will develop these standards using the most recent data from the U.S. Department of Agriculture’s Pesticide Data Program, coupled with EPA dietary risk assessment methods.

Additionally, two new Organic Center studies focusing on comparisons of organic and conventional foods are underway. The first is a grain and grain-based products research program which will examine the benefits of organic grains versus conventional varieties. The study will compare the nutritional quality and safety of a range of organic, conventional, and natural grains and grain-based products and will assess both modern varieties of wheat, oats, and rice and ancient grains such as spelt, Kamut, and quinoa. The second is a milk quality study, which will evaluate and measure the benefits and differences of organic, natural, and conventional milk.

The Organic Center also announced a comprehensive research project conducted in partnership with the Natural Marketing Institute (NMI), designed to provide a clear understanding of how organics fit into the way consumers eat, shop and live. The study will help to increase consumer understanding of the difference between organic and conventionally grown foods.

The study will commence in June 2011 and conclude with sponsor reports and workshops in January 2012. The methodology plan includes four robust phases: trended, syndicated data analysis; in-home and shop-along ethnographic research; eight-week online organic community qualitative research; and organic messaging plus 15 category surveys with 4,000 U.S. adults.
The Organic Center also announced the appointment of four new members to its board of directors. They are: Michael Funk, chairman and co-founder of UNFI; Anna Getty, holistic lifestyle expert, author and founder, Pregnancy Awareness Month; David Karr, co-founder and director of Guayaki Yerba Mate; and Susan Shields, senior vice president and chief marketing officer of Jamba Juice.

Funk, Getty, Karr and Shields will join current Organic Center board members Mark Retzloff, chairman of Aurora Organic Dairy; Ryan Black, CEO and co-founder, Sambazon; Ken Cook, president, Environmental Working Group; Timothy Escamilla, vice president procurement/supply chain Ready Pac; Michelle Goolsby, attorney, mediator, business consultant and former EVP of Dean Foods; Dr. Alan Greene, clinical professor of pediatrics, Stanford University School of Medicine; Blaine McPeak, president, WhiteWave Foods; George Siemon, CEO, Organic Valley; Alex Petrov, general manager consumer brands, Safeway; Sara Snow, green living expert and TV host; and Margaret Wittenberg, global vice president for quality standards and public affairs, Whole Foods Markets.

“We are pleased to add distinguished new members to our board of directors, and each one of them has energy and passion for our mission,” says Mark Retzloff, chair of The Organic Center board. “The diverse skills and talents these folks bring to the table will be a boon to the Center’s growth.”

“As strong supporters of our past work, these individuals already have made significant contributions to the organic movement,” said Joan Boykin, executive director of The Organic Center. “Now, as they engage with the board, the sky’s the limit in terms of what we can accomplish in advancing and communicating the science behind the benefits of organic.”

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New Zealand’s GE-free stance provides competitive advantage

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February 28th, 2011

New Zealand’s clean green reputation and its GE-free status are providing its organic producers with a source of sustainable competitive advantage.

With the exception of chicken and some dairy products that are fed imported GM feed, New Zealand’s primary production system remains GM-free.

According to Claire Bleakley, president of GE-Free NZ, this is facilitating enhanced market access for New Zealand’s food manufacturers.

“Many small and large manufacturers currently benefit from New Zealand pursuing a GE-free policy for their ingredients, gaining exports to premium markets in Japan and across Asia, The Middle East, Europe and America” said Claire Bleakley.

In New Zealand the house-brands of major retailers and companies like Heinz Watties, Goodman Fielder and Fonterra benefit from excluding GM ingredients in full knowledge that their customers do not want GE ingredients.

“These companies are listening to their consumers and choosing to stay GM-Free, and our members are very supportive of their decision. Certified Organic raw and processed food made and grown in New Zealand are also GM-Free.”

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