Organic food is cheaper than conventional food

According to an article appearing in today’s Otago Daily Times, Stu Burt and Lyn Williamson, owners of Destination Organic - an organic superstore in Queenstown New Zealand - are so confident that organic food is cheaper than conventional food that they’re stumping up their own cash to prove it. Essentially, they’re asking the people of Queenstown to try organic food for themselves so that they can realise first hand the associated taste and health benefits.

They want to find two families to be an organic test case. They will track their shopping for four weeks, keeping note of their expenditure, and will then subsidise their shopping at Destination Organic by $150 a week for four weeks, to make a comparison between the costs and benefits of both organic and non-organic products.

Well done Stu and Lyn - we’d love to hear how it goes!