We live in a society where too many individuals become obsessed with outward appearances and overly attached to the cult of beauty. The evidence surrounds us each and every day in the form of popular magazines, cinema, and cosmetic brands with enormous advertising budgets and the potential to distribute record-breaking profits to their shareholders. There are significant numbers of women and a smaller percentage of men who depend upon conventional cosmetic products. It’s possible they are risking their health for the sake of appearances. There’s little doubt that many of the chemical ingredients contained in conventional cosmetic products are toxic and damaging to health. Consider the parabens, for example. This class of synthetic...

What do you get when you take a team of vibrant, motivated, health-focused women, and couple them with leading edge research into organic skincare? Juice Beauty. Juice Beauty manufactures and markets innovative organic skincare solutions for men and women from around the world. Juice Beauty’s dedication to quality and their obvious commitment to the organic movement have positioned them as leaders in the organic skincare category. Organic Guide recently caught up with Melissa Jochim, Director of Product Development, from Juice Beauty. Q: Why did you choose to focus on organic as opposed to conventional skincare treatments? A: Juice Beauty is masterminded by a team of women who are passionate about organic and healthy lifestyles and whose...